Positive Effect Across IndustriesĪll of the brands we looked at except Whole Foods, saw a positive increase either likes or comments, or both. There are a number of insights we can glean once we start looking at the content. The post above saw 4,949 likes and 161 comments, compared to their average of 2,406 likes and 37 comments. Their Instagram showcases the items they have for auction, and the posts with pups make a splash against the otherwise highbrow content. #S2xSothebys #DogsOfInstagramĪ photo posted by Sotheby’s on at 4:53am PDT The photograph will feature alongside other animal-inspired artworks as part of the exhibition, Animal Farm – Beastly Muses and Metaphors, opening at S|2 in #London on 9 June. In Twister, 1988, Wegman’s dog ‘Fay Ray’ is captured using a rare, very large format Polaroid camera, with film plates measuring 20 x 24 inches. “Left paw green…” The American artist William Wegman is renowned for creating enigmatic photographic portraits of his beloved #weimaraners. Sotheby’s saw the most significant impact of the brands we surveyed in combined likes and comments. The data comes from our content discovery and analytics platform, NewsWhip Spike. The average increase in comments of all 15 brands was 89%, while the average increase in likes was 19%. The biggest increase in engagement was for Instagram comments, where brands saw up to 295% more comments on content on pets. The results showed a positive increase for nearly all of the brands, and some saw big engagement. We analyzed 15 brands which regularly feature pets on Instagram and compared the engagement of their pet photos against their regular content. After noticing more brands using fluffy critters on their Instagram channels, we decided to take a closer look. If dog is man’s best friend, then it’s no surprise dogs are a friend to brands on social media. We take a look at the successful trends these pets are setting and which breeds are the most popular. Dogs, cats, and critters drive big engagement on Instagram for brands.
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